I got my first tattoo yesterday at No Regrets and literally have no regrets (pun definitely intended). :)
The studio is clean, sterile, organized, and well-staffed. It's also easy to get to and in a safe part of town. As for the staff, all of them were extremely helpful. My husband was asking lots of questions about piercings and I was asking lots of questions about tattoos and they were great about taking the time to answer them.
My tattoo was done by Justin McCarty (or Cookie) and it looks great. This being my first tattoo, I was extremely nervous and had a little difficulty articulating what I wanted. But he drew up a great design and walked me through the entire process which definitely helped me feel more at ease. I also have a nickel allergy, so I was concerned about the inks having a bad reaction with my skin - Justin reassured me of the colors that would and wouldn't have adverse reactions and gave me plenty of guidance for taking care of my new ink during the healing process.
Prices are also very reasonable and the customer service at No Regrets is great. I did a shit ton of research on tattoo parlors in the Champaign-Urbana area and am so glad I chose this place.