Customer service at its finest. You walk into the store, and the associates started asking me how I was doing with friendliness and sincerity and a hint of humor. I don't know how they do it; I love this place. Lululemon has excellent quality clothes, and it's almost upsetting to pay $89 for some cropped pants, so I don't. But I do have some of the $39 tanks, and there are some sales. Lululemon is almost like a cool museum; you want to stay and look around, have lululemon become part of your life and become more active. That is an A in my book.