The scent of fresh bread baking filled my nostrils as I walked in the shop side of this little neighborhood store (restaurant was already closed).
About 1 hour later after a plethora of questions and 2 bags filled with house made and jarred, frozen and refrigerated goodies I jumped in the car to take a bite of the meat "cigar" and one of the boregas ($1.49 each or $0.99 each if you buy 12 or more) First impression: Hmmmm....these really are meant to be eaten warmed up so will wait to get home and try them again.
My overall impression of the shop is they cater more to the neighborhood (as all good shops do don't they? (*_^.) There's a good amount of folks nearby who are not Phoenicians, eat halal and are looking for the brands that remind them of home. So, to me that's what is primarily offered and the price point reflects that.
As with all stores you will pay a premium for imported items I did find a couple packages items that were fairly good deals. Such as the tofutti sour cream was only $3.99 and a pack of frozen perch was $6.99.
I would've spent less if I had not purchased the house made goodies, but my overall experience was very good and everyone from the shopkeep to the lady whipping up fresh bread were more than happy to indulge my queries.
As for other comments made about pricing I think for the neighborhood it's about right + the name of the store is Imperial Kosher Market not Discount Kosher Market ;p
If you are really looking for a supermarket there is one across the street that offers generic food offerings ;)
p.s. The boregas do taste better warmed up :)