$8.50 for a movie compared to $12.75 downtown. You would think as someone that lives in Brampton, I would watch more movies here than pay the higher prices in Toronto. I did too, but apart from the cheap prices ($5 on Tuesdays) and the proximity to Applebee's and Casey's for a very easy dinner and movie night, this location does not appeal to the movie watcher in me.
The smaller auditorium I had my screening in, just seemed to be arranged in a very inconvenient fashion with almost all the seats being too close to the screen and digital projections are yet to arrive here (it might be there for the bigger screens), so the quality was not as good as it could be.
The crowd this attracts are some of my least favourite. People that come to socialize, pulling out their phones or chatting away. I find it a stretch to believe that someone wanting to truly enjoy the movie watching experience would rank this theatre high.
The staff have always been friendly and concession pricing is the same as downtown. But as a frequent movie goer, I would prefer the quieter and more respectful (for the most part) crowds of downtown along with the better quality of movie.