This is the best example of " word of mouth" marketing I have ever experienced. I remember watching Jimmy Fallon one night and he mentioned pizzeria bianco and how he would fly to AZ just to try it. This means that the pizza in NY is really awfull or bianco is a God send. Look it's good pizza. Is the pizza so good that once you take a bite commit illegal activities to feed your habit ??? No . It's good, fresh, and worth trying? The wait however is pretty much a deal breaker. Hey maybe they should allow tailgating in line.