Meh.
There are sooo many products in the store, it's like they're trying to cram in as much as possible. Prices are higher than similar type stores in major cities, which is a little annoying... why would a toy be more expensive in Arizona than in Boston, per se?
What I dislike every time is the service. They all dress like they work at Coach and act like they're too good to be selling children's toys. I've gotten better service from employees at the Louis Vuitton store.