Three words keep me coming back to Rubio's...fish taco Tuesday. The original fish taco is only $1.50 after 2:30 p.m. every Tuesday. It's a beer battered Pollock on a corn tortilla with white sauce, a small amount of salsa, cabbage, and a slice of lime. At that price, it's a great value and I enjoy the picante sauce offered on the salsa bar.
The sides are vegetarian. Unlike most fast food chains, they don't use lard or any other additives I find unsavory. Most of their seafood is 100% sustainably sourced and that matters to me. Also, the carryout packaging is compostable or recyclable, also important. Rubio's seems to be committed to being eco-friendly and I can support that. 3 stars for the tacos but company practices earn that extra star.