I'd like to give Sundance a higher rating, I really would. There's so much to like about it (movie selections, decor, semi-gourmet concessions, etc), and it's an honor for Madison that it was selected for one of only 2 Sundance theaters in the country (the other one's in SF). But man, they really sodomize you with the ticket prices. This isn't New York City, or even Milwaukee, and I'm surprised and a little disappointed that the Sundance people haven't figured out by now the reason for their lackluster sales. Or at least, that they haven't done anything about it.