I grew up in the Yonge/Eglinton area and have lived there for most of my 28 years. So I've been going to sushi rock since it opened. In fact, I've been going there from before it was Sushi Rock, when it was Edward's Record World!
Sushi Rock has been awesome since the beginning, and has only gotten more awesomer (although also a bit more expensive). They have great prices - they aren't the cheapest around for sushi, but they are awesome quality, and are a great price for that. The service is great, the value is great and they are amaaazing for veg options. I particularly like the spicy vegetable roll (yum yum!) - but ask for extra hot sauce on the side if you like it extra spicy! The eggplant appetizer is also amazing. And for friends that want a non-veg option, there is tons to choose from. My friend got the salmon bento box and it came with three huuuge pieces of salmon.
I've been when it was super busy (as in EVERY table was full) and the service was still pretty quick. We weren't waiting long at all. And when the eggplant came and we were staring at it in amazement, within 30seconds there was someone there making sure everything was ok (spoiler: we were just staring at it because it was so so good).
Will definitely keep going to this place even though I am no longer in that hood (sniff sniff).