I have heard this described as the Wal-Mart of wine... but I don't think it deserves that rap. It's not quite the cozy neighborhood wine shop, but it's probably also 30% cheaper... and the staff is friendly and quite knowledgable. This is Costco pricing with a MUCH bigger selection and helpful service. Also a very clean, well-kept store, and you don't see wine sitting in direct sunlight like I have at so many Charlotte area stores that should know better. Great beer selection too.