The ambiance is very hip and modern but casual. Flat screens are all around the bar area but not too noisy. The food is good and I like the concept of choosing your own protein (more than just beef), bread (brioche was delicious), toppings (lots to choose) and the condiments. Their salad selection is limited but very good and the portions are large. Service was prompt and friendly. Look for some Yelp coupons when they are offered. They do have daily specials such as a pitcher of draft beer for $5 on Sundays, happy hours 3-630p. Got there on a Sunday evening (7p). It was busy but no wait.