Embrace, you've been very good to me an my furry loved one, but sending me a renewal premium increase of 30% after my first year with your service is frustrating. Being told of this dramatic increase 30 days before my renewal date (and not providing any details regarding your new premium policy changes on your public website, actually contradicting them on your website See: http://www.embracepetinsurance.com/after-you-enroll/renewing - What Embrace Will Not Do at Renewal) is blatant deception. I hope in the future you are more forthcoming with premium increases as this experience has left this once very happy grateful customer feeling uneasy continuing with your services.