I really want to like this place but the prices are way too high. I know the owner says it's super premium ice cream, etc. but there is almost always no one in there. They are also losing out on a ton of business every school day/morning. There are dozens of mothers lined up every morning right down the road but can't stop in for a morning coffee because this place doesn't even open til 11:00. Adjust your business model or you will not last.