Let me start by saying it is the best cake I ever had after I came to US.
The staff: staff is very friendly and patient. I was confused by type of icing they use, she was very patience to explain to me.
The taste: the cake is not as sweet as the one from big chains such as costco. It is a major reason why I love it. I ordered whip cream icing with strawberry inside.
The price: i think the price is very competitive given the quality.
The store: the store has a minimal style and is clean.
Other: the store also has cupcakes. You need to order 2-3 days in advance for custom cake. The store is closed sun. mon..
Area to improve: it would be good if there is free samplers for certain exotic flavor. For example, the store has pink champagne cake. However, there is no free sample to try the taste, which I would say is a downer. In order to try it, you have to buy a $2 cupcake with the same flavor. I expected to receive phone call when my cake is ready, but didn't. I don't know whether it is a standard business practice. It would be a plus to give customer reminders when the cake is ready.