I have a very strict diet I have to stick with due to a few food allergies and intolerance's. I also like to use natural and organic bath, body and home products. I like to order most of my stuff from Vitacost but I usually only do that once a month so during anytime I am between order's I come here. Their prices are a good bit cheaper overall then whole foods but the selection is not as big. Everyone who works here is really helpful and nice. Overall this is a really great store and I will continue to come here.