Convenience. That's the key to this place's success. I've given it several attempts but have finally concluded that this place is sub par.
They skimp on the BBQ meat, the vegetables in the pho is lacking. While the broth is well flavoured- The noodles are over done and they even water down the hoisin sauce; but - they are open on thanksgiving. Convenient.
One day, someone will open a competitor in the hood and this place will be a tacky decor nightmare.
Oh and it's cash only- an accountant's dream business !