I bought the hype and decided to give this place a try after meeting up with a friend over lunch since it is a midway point between our two workplaces.
The food there is not cheap and they align themselves in pricing with the many other "gourmet" burger joints that have sprung over over the past five years or so.
I didn't really pay attention to the grilling method of the burger which I could easily have done with the open kitchen concept but the burger I got lacked flavour and juiciness. Needless to say, I was disappointed.
The fries were pretty good but didn't really stand out from the pack.
Service was friendly, lots of people were there but I don't think I'll be back. At least I finished it and was full afterwards.