Prices are high. Staff was busy talking to one another. I accidentally pulled the wrong coupon out of my purse for 20% off (which we got from the tour of the university), and instead of saying something like "this coupon isn't applicable," or "this is for a different store," the clerk left it on the counter without a word, and charged me full price on the expensive "clearance" shirt I was trying to buy. When I took out my money, I realized my mistake and handed her the correct coupon. Perhaps communication isn't her strength, but it's not that difficult. She said "Oh!" That was it. Aside from that, the store had a large selection of U of WI apparel. It was a large space, so I didn't see the other stuff they were selling.