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| - The perfect grocery store for the quick trip, Fresh & Easy is just that. It's loaded with fresh meat, fish, cheese, produce and even flowers and super convenient to get in & out of.
The thing I like best about this store is the intelligent design of it (the architectural nerd in me). The take away meals, fish, meats, produce & milk are all towards the front of the store. It's designed with the convenience of the consumer, not the profit of the store, in mind. Knowing that the majority of their shoppers will be quick in, quick out people, they have more self-check stations than cashiers. Just awesome.
The place is pretty spartan on the inside that kinda gives the impression of a mini sam's club type place. It's not brightly colored of fancily decorated. No giant picures of freshly watered apples that look nothing like the produce on the shelf. No gimmicky displays. Good.
Another thing I love is that the food is even set up for the on-the-go person. Being someone that lives alone and usually just cooks for myself, I hate having to buy big packages of chicken or beef when I'm going to cook just one. They have individually packaged steaks! How awesome is that?!
It's also very organic-y friendly. Everywhere I looked I saw organic this & organic that. They even have 3 kinds of tofu. 3 kinds! I didn't know tofu had kinds.
The only thing I don't like about this place is that it's not especially convenient for me. It's a good 10 minutes away, but in checking out their website, it appears one will be moving 2 miles down the road from me. I can't wait.
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