I love Danny Meyer and the hospitality group as a whole despite not having any affiliation to them whatsoever other than being a huge fan of their concepts and their approach to doing business.
With that said, Shake Shack is just one of those places on my list of must eats every time I'm in a city where they are available to me.
I would compare the food to that of In-N-Out which is also on my list is must eats when near. I prefer the crinkle cut cheese fries here and the frozen custard is pretty delicious.
5 stars for a great, casual, fast meal in a clean and trendy atmosphere.