Walking down groceries store aisles calms my heart. If I'm having a stressful day I enjoy seeing the variety of canned goods and produce nicely organize. I guess I'm a bit of an OCD.
I've walked through most groceries stores in Madison and Metcalfe's is definitely my favorite. It's cheaper than Festival or Whole Foods and the quality is much higher than Woodman's or Hy-vee. They have lots of small food brands you won't find anywhere else.
It's the customer service here that gives Metcalfe's 5 stars. I was making lasagna and a lady was helping me Emmenthaler cheese. A month later while I was browsing through the cheese section, she came up to me and asked how my lasagna turned out! The checkout staff are also incredibly helpful. One day while the checkout lady was ringing me up, without asking, she called the butcher to make sure the lamb I bought was safe because it was slightly brown from oxidization. I live in downtown and will always make the drive out to Metcalfe's.