I live in a city (Santa Cruz, CA) where a much much worse theater is the only venue for the sorta indie movies that come here. This place is clearly very yuppy... and I don't know if they do it anymore but when I went there a year ago, some worker introduced the movie... it was a little weird, but I guess it would remind me of the Sundance Film Festival if I had ever gone there. The seats were comfy and the audio/video was pretty good. Yeah... expensive. I'd probably not go there as often as cheaper theaters. But it's still a really nice place to go see a movie and maybe the cost can keep away a few of the loud jackasses you don't want at the movies.