Don't buy a beach cruiser without checking this place out FIRST.
I stumbled across SOUL by accident when I attempted to look at bikes at the "now out of business" Tempe Bicycle on Rural. There was a sign on the door advertising the Soul bike shop, so we went to take a look. So glad we did!
The frames that Jim uses are his own design and totally different than any other cruiser on the market. You can customize your color, rims and even handle bars to get exactly what you want. And they have cool colors that you won't find anywhere else. I am 6'4", so I wanted a larger frame. The Soul bikes are naturally larger by design, and just perfect for me with a set of ape hanger handle bars.
Jim is a really cool guy, and takes the time to educate his customers on how he has designed an all-around better bike. He'll let you mix and match parts until your bike is perfect for you. And the prices are LESS than anything that you'll find in a chain bike shop, for a far better and unique product.
So do yourself a favor and look at a Soul bike before buying anything, anywhere else. You'll be amazed at just how much better they are.