I hate to say it but I like the store. I truely believe stores like this are destroy the smaller stores in this town, but that being said...they have a great selection on just about anything outdoors. The selections are better then REI IMHO. I believe they are the only store/shop in town that carries SUP gear. The workers tend to be knowledgable about everything and are not "snobby" like one can find at the smaller shops in town. They don't really have the super high end gear that one may want, but if you are heavy into a outdoor activity then you already have your favorite shop to shop at...or online.
Basically this place is great for the "first timer" generally.