This place is more hype and less substance. Both this location and the downtown location have a half-price night, which is the only time I go. If you love sushi, go to SASA Matsu or Pacific East (or Shuhei if you feel like spending more money for the same thing). If you like *OK* sushi with a well-dressed upscale (or wanna-be upscale) crowd, then go here. In summary: I would go here unless I was meeting my friends and had no choice in the matter.