I've been to Rita's a few times and am yet to be impressed. The ice was a lil runny and the custard tasted like old frozen cool whip. I thought maybe it was a one time thing but after several visits, I found nothing has changed. Most of the times I have been there the service was decent but the last time I was there I was less than impressed with how the staff spoke to each other and customers. I love Italian Ice but would rather drive across town than try this place again.