As we all know, Trader Joe's is the poor man's Whole Foods. And you know what? Fuck Whole Foods. TJ's is far superior in quality and price of their home brand. Trader Joe's deals in the essentials. You don't get rows upon rows of cracker choices, because you only need 4-5, and Trader Joe's got the cracker business on lockdown. The produce is the freshest on this side of town. The pre-made salads and meals are so fresh and out of this world delicious. I can only condone grocery shopping at Trader Joe's and Costco. If you're frequenting elsewhere, you're doing it wrong.