This place came up when I searched for hot new business. So I decided to give it try. The waitress suggested to order any of their specialty udon because those are the popular items. I decided to order the sea urchin udon since I really love sea urchin!! When the food came, their presentation looks delicious. I tried it and it was really good!!! The potion is a little more for it to be worth $17 though. I suggest they should add more udon to the bowl. The broth is very creamy and thick. You can definitely taste the sea urchin in mostly every bite. I love it! The atmosphere was very crowded and loud since there were a lot of people. The service is a little slow though however the food is super good. I would definitely come back again to try something different.