OK, how do I put this best?
I don't go to Taco Bell for Mexican food. I don't go to Subway for a gourmet sandwich.
I don't go to Pete's for pub-worthy fish and chips.
I go to Pete's because of what it is; cheap, easy and good for what it is. The fish is nowhere near as greasy as many places I have seen it - the bag isn't soaked through by the time I bring it back to work - a huge plus! The sauce is the true star for me, addicting indeed.
Like I say, don't go in expecting a gourmet meal of fish and chips, dip everything in sauce, and perhaps you'll be addicted as well!