Not bad. I can see why some liken it to a Mexican Whole Foods with low prices. Definitely experiential shopping, with lots of fresh departments. A tiny bit bewildering for someone not fluent in Spanish, but practically everything is labelled in English.
The fresh white corn tortillas I bought are really good. Microwaved for a bit with a bit of the Cacique white shredded cheese blend that I also picked up from there makes a nice mini quesadilla.
Unfortunately the cuatro something cheese danish looking thing I bought tasted a little stale (too crunchy) and the cream cheese filling was almost chewy (too thinly spread to retain creaminess, and/or just stale).
For those who are wary: All the (albeit young) employees I talked to (bakery clerk, cashier) spoke fluent English.
Subtracting one star for the stale pastry and another for the neighborhood.