We've been going here for years. It is a family owned, family run business and they are the nicest people and a big reason we come back. File this under random, but my wife had sushi for the first time in Steamboat, Colorado in 1998 and they owned and ran the sushi restaurant in town back then. Obviously they moved to Phoenix at some point and it was quite serendipitous that our little neighborhood sushi restaurant was owned and run by the same family!