I only go to Ulta when I have to, and always leave mad. Yes, they're the only place close by that has the better cosmetic brands. And you don't have the hassle of a big mall. And the floor staff does sincerely want to help you.
However, the merchandise is laid out so haphazardly I hardly ever can find what I came in for. And neither can the salesperson who inevitably gets enlisted to help me. So the salesperson tries to steer me toward an alternate product that's nothing like what I asked for because she really isn't all that knowledgeable about the products. The one time I took their salesperson's advice I sorely regretted it, so I usually just end up shooing them off after a while.
Then there's checkout. Awwwww jeez. Wait in line forever listening to the inane chatter going on ahead of me. Then the, "do you have your Ulta card, I can look it up for you, would you like one, where should we send your free magazines". Hey lady, I just want to buy some make up, not join a country club. Just ring me up and get me out of this madhouse.