Industry is a nice compromise; it's where I take my parents when I want a good beer, and they want food they'll recognize that isn't "too trendy". They often complain that it's too loud, and indeed sometimes it is, but they'll keep coming back with me since there's decent burgers, wraps, and fries.
The food is fine, I've definitely had better elsewhere - but I've also had worse.
The drinks make it worth it, and the fries are good.
Last time I was there, on a Tuesday, the wait for food after ordering was over 35 minutes (dropping it down to 3 stars from 4)... I probably would take a break and not come back for a while.. but I'm sure it'll be the only place I'll get my family to agree on for our next family outing.