Excellent concept, employing the European "pay by the ounce" pours. You can load up a card with $$$ according to however much you want to drink, and drink until you eat up what you put on your card. The card is yours to keep, just keep refilling it with $$$ and taste away.
They have a pretty nice selection, and their prices are really good, especially IF you buy Half or Full Cases. Lots of "unusual" selections, like a white from Macedonia, a Grillo from Italy, and many "boutique" producers that you won't find in many other winestores.
My only issue is that for many of the wines you taste, there aren't any "flyers" or info describing what you're tasting. The staff can't walk you through each wine as they're dealing with other customers. It would be nice if they had some information for each wine you're trying.
It's a small shop, and yes they have a few $100+ bottles. But the focus here folks is on VALUE! Great concept.
Friendly staff and overall a great place to try some wines.