My son loves.this place....as he said he likes a little pampering. Yes it is a bit pricey for a kids cut, especially for a boy but the experience has always been wonderful....a hot towel and massage is magical to a young boy. The theme seems more geared at adult men but I have seen primarily younger boys in the shop.
The girls do seem overwhelmed and they should consider having someone there to just check people in or have a self check in option.
Once signed up they email coupons periodically, which helps and they have a punch type card that earns different perks.