Such a cute place and very clean. I've been to a few other groomers and Goochi Poochi is the best I've been to in the Madison area. The owner is very sweet and is always welcoming. The ONE thing that is frustrating is the time frame of the appointment. I've been told in person and online that the appointment for a 20LBs dog will take 1 hour 30 minutes, well that has never happen. It's very hard to plan my morning/afternoon/early evening around the appointment because the time is always over 3 hours. UGH Over all I'm a fan. JUST not a fan of long appointments.