My husband and I went ring shopping here during their pre-Black Friday sale. We are young college grads and had a lower budget than most of their customers in South Park. However, we were serious about buying a ring and had heard countless radio advertisements about their exceptional quality value, and customer service. When we asked to see a ring, we were completely blown off by an employee and he acted as if we could not afford anything in the store. He obviously did not want to waste his time with us. We left Diamonds Direct with a sour taste in our mouths, and will not ever return. This was not the customer service that they boast in their advertising. The same week, my husband purchased a beautiful ring at Jared's.