A friend once told me that "if you're going to love something then you should be snob about it". As a person who loves to drink coffee I don't dare call myself a "coffee snob" just yet, but I'm working on it. In all honesty before trying Kream coffee, I would think to myself "Can I really claim to love coffee if most of it taste the same to me? Would I even be able to distinguish a good coffee vs. bad coffee?".
The first time I came here I tried a vanilla latte and since them I mostly stick to an iced americano. Since I'm not a "coffee snob" yet I can't really tell you specifics about the body of the coffee, the simplest way I can say it is that this coffee definitely stood out as one of the best cups of coffee I've ever had. The other best cup of coffee being from another local coffee shop in the valley.
The staff I've interacted with has always been nice and professional. The times I've sat down and hung out for a bit I've heard them be very informative when someone asks about the coffee (e.g. the origin of the beans and notes of the coffee). It's nice to see that the coffee community in Phoenix is growing and that's it's being taken seriously.