WOW, what a fun experience for kids of all ages. We grout our two children here during a brief trip to Phoenix and was pleasantly surprised to find this place.
When we were there, the tooth fairy came for a visit. She was a scary looking fairy. It's possible the idea of having her visit you at night is enough to keep kids brushing 3 times a day. At least it would have for me.
They have a huge maze when you walk in and 2 floors of fun. This is a touch everything you see place, with some painting thrown in. If you're in Phoenix and looking for a family friendly activity, stop by for a visit.