You probably won't see many reviews from a guy or a guys point of view on Ulta but here is at least one. My wife turned me on to Ulta because they have really good grooming products for shaving and maintaining your manly man beard or whatever facial hair you choose to maintain (peach fuzz...ahem). You can get pretty much any hair product on the market anywhere, including the supermarket. But those of us who take beard grooming and maintenance seriously do our research and want to...no, NEED to get the best product out there (otherwise our girls won't kiss us). Ulta has high end products that work and are well worth the cost. So why only 3 stars? Not one representative approached me and asked me if I needed any help. I mean, I stood by the mens aisle for at least 15 min looking lost and helpless and reps just kept walking by me. I get it, this is a place where you are all woman and we shall hear you roar! Ladies are the prime customer. But I was in the men's grooming area, so a little advice...you have top-of-the-line men's grooming products, take advantage. If a dude is standing around in the men's section looking lost and hopeless, show him the light. If he's just standing around looking like an id1ot holding his girls purse...be forewarned...he does NOT want to be engaged so steer clear.