I chose Superstore as my main grocery hub after working for Safeway 2 years I wanted to sever all connection to my ex-employer. Across the street is Co-op (over price and limited selection) and down 3 blocks is Superstore.... now before I continue with my review keep in mind: I had my pre-mediated conception based on rumours. Superstore in a Nutshell was considered a competitor and enemy.
But after a few visits I got the courage to try new foods, and explore my shopping options. That it out weighed Safeway! Sure it's hard to find someone to help you... and yes weekends are crowded.. but so is every other competitors store.
Signal Hill superstore always has Coupons when you first walk in and weekly specials in-store promotions. The prices are exceptional! I really get my money's worth and love how the store is a 1 stop shop. You've got the bank, lottery, hair salon, electronics, furniture, kitchen & bath section and my favourite a Vegan/ Gluten free aisle!!!
I don't know why I hesitated for so long?! Also Superstore is a CANADIAN store!