Fast food sushi take out. Assembly line process: they put your fillings on the nori+rice then run it through a rolling machine. I've been there twice. The food is just not fresh. I'm not sure how it could be: everything sits precut on a cold table. The salmon I had was awful; on a second visit I tried chicken, also not great.
The shop in Oakland seems to get better reviews, and I might even try it at some point. I would not go to the Craig shop again. It's not sushi, much like McDonalds is not hamburger.
That said, you get a really large portion for a good price, and I can appreciate that. But at some point it gets hard to have to eat the stuff.