They definitely have their bases covered as Phoenix's (I'm going out on a limb with this statement) gay men's fashion store. Huge selection of clothing, underwear, sex toys, fetish gear, and gay literature. A friend brought me here but after getting a good take of their selection, even I ended up buying stuff.
Very friendly staff who helped us out with what he was looking for. Place felt clean and inviting, almost a place where a young gay man could take his mother! Okay, scratch that last statement :) But overall nothing seedy about this place.
Even though the address says 7th Ave, their entrance is on 6th Dr. If you are like me, you'll park on 7th and have to walk clearly around the 7-11 next door as well as their fenced-in parking lot to get to the entrance. Save that hassle and park on 6th. Great place and I plan to come back!