Descriptive phrase: fun, cheap college bar.
I was impressed with the Firehaus, especially as a visitor for the Wisconsin-Illinois game still decked out in Badger gear. It's right on campus, huge inside and out, and full of people just wanting to have a good time. Prices were absurdly cheap, and drinks were not watered down. My only, minor complaint was the lack of bartenders making waits for drinks very long (sometimes nearing a half hour).
If I come back to the Illinois campus, I'll for sure be stopping at Firehaus for a drink to start the night.