We noticed this shop, and you will too, when you walk by and see the crazy line at all hours of the day. You'd be perfectly correct if you said that you can get Chinese/Japanese style cheesecake at any Asian bakery. If you want to go on a lark, wait in a long line, and sweat-to-death inside while you wait longer. Go ahead. The staff are extremely pleasant and courteous, the cheesecake is delicious so it isn't time wasted.