This was my first stop when I visited Montreal. I was expecting it to be a beautiful shopping district like Newbury street in Boston. I was wrong. If anything it's comparable to soho in New York. The street is just okay looking, nothing special. Parking is expensive but it is available and not too difficult to find. What bothered me the most was the smell of cigarette that was all over the place and hard to avoid. The shops are mostly similar to American stores. I would not recommend it to tourists. If anything go downstairs to the underground mall that's connected to this street. It's way better.