Granted, I'm sort of a massage newbie and never been to any of the major massage therapy places, but with Massage 1... I see no reason to even go to them.
What I love about this place is:
1) the ease of making an appointment online. You can specify a day and time and clearly see which massage therapists are available, which makes it convenient once you discover a favorite therapist. It really beats having to speaking to someone over the phone and playing that game where you try to figure out a day and time that works for you and the therapist you're after.
2) no membership. I love the freedom of being able to schedule a massage for as often, or as infrequent, as I'd like. Maybe you want a massage 2x a month, maybe you want one once every three months. Or whenever you feel you need one. It is completely up to you and no pressure at all to schedule for your next appointment, like some places do.
3) friendly staff. They make you feel like they genuinely appreciate your business... which can seem like a dying thing these days!
4) therapists go for the full amount of time you pay for.
The pricing and range of services is competitive. The little waiting room is very serene and relaxing.
If you're looking for a no frills, quality massage ... this is it!