It's hard to remember life before Fresh & Easy.... oh yeah, it was less of both. I love the .99 cent produce. I can always count on finding fresh apples, tomatoes, lemons and limes and other weekly specials. I love when they run the deals on their strawberries, they're among the best I've tasted. Cheese selection is great and I like F & E egg whites. I appreciate the variety of healthier chip options, it was the only place I could find pop-chips for some time. It's also where I stock up on water. I take advantage of 2/$5 sales. Great selection of oils and vinegars, wonderful if you make your own dressings like I do. I also enjoy the F & E heat & serve bread, spices and gelatos. Yum. Then, there are the coupons. I save anywhere from $3 to $10 off each grocery order. Gotta love it.