The staff is always friendly and helpful if you need to locate an item.
There are many great items to choose from here and the prices are very affordable. I think the one exception is some fruits and vegtables can be a little expensive for the amount you get. I normally don't shop for produce. Depending on the time of year, they have some real good prices on blackberries and strawberries.
I would encourage you to try the flat bread or pita bread with TJ's hummus and the pizza dough and sauce to make your own pizza at home.
TJ's also has a wide selection of wine and beer that would fit almost any budget.