This place has so much potential... 1st-I have never been here for a meal and can only speak of coming after 11 on weekends. I do like that they have videos to go with the music and I have usually received pretty good service from the staff. They have a spacious dance floor, pool tables, an outdoor patio, and a large bar. This place is a recipe for success. What are they doing wrong especially as they really are the only bar of its type in all of Surprise? The music caters to a college crowd-loud, contemporary, and marketed to somewhere else. The DJ seems totally out of sync with Surprise. Prices-they are really proud of their drinks and the prices will break the bank. They have few incentives to bring women in-yes, if you can get women into your bar you will bring in the men and make money. Sports-many live showings but nothing to engage the crowd and keep them coming back for more. This really feels like a college bar better suited outside of ASU Tempe than the heart of middle class suburbanites out for a good time.